On-page SEO: search intent, titles, meta descriptions, headings, content, internal linking and schema optimised page by page for better Google rankings.
On-page SEO is the work done on the page itself: making sure it targets one clear search intent, says so in the title and headings, answers the question better than competing pages and links to related pages on your site.
We go page by page. Each important page gets a focus keyword, rewritten title and description, content improvements where it is thin, proper heading structure, internal links and structured data.