What an SEO executive does, the skills required, tools used and how to build an SEO portfolio to get your first role. Career guide by LGM Studio.
An SEO executive improves a website's visibility on Google: researching keywords, optimising pages, fixing technical issues and building links, then reporting on progress.
Employers look for people who can show real work, such as an audit they did or a site they improved, more than a list of certificates.