Learn the marketing funnel, customer psychology, branding basics and how SEO, ads and social media connect. Module 1 of LGM Studio's practical course.
Before touching any ad tool, you need to understand how a stranger becomes a customer. This module covers the marketing funnel, why people buy, what makes a brand trustworthy and how each digital channel plays a different role.
Every concept is explained with examples from real local businesses we work with, so you understand why a clinic, a gym and a jeweller need different strategies.