In India, WhatsApp is often where the sale actually happens. A customer sees your ad or Google profile, taps WhatsApp, and asks a question. If nobody replies for three hours, they have already messaged two competitors.
You do not need a complex setup to fix this. Start with these five flows.
1. Instant welcome with a menu
Reply immediately with a friendly greeting and a short menu: services, prices or catalogue, location and timings, talk to a person. Even the free WhatsApp Business app supports greeting messages and quick replies.
2. Away message with a promise
Outside working hours, say when you will reply and offer something useful now: your catalogue, location pin or booking link.
3. Lead follow-up
If someone asked a question but did not book, send one polite follow-up the next day. With the WhatsApp Business API and a CRM, this can be automatic for leads from Meta Ads and website forms.
4. Appointment or delivery reminders
Reminders reduce no-shows and missed pickups. They also make your business feel organised and professional.
5. Review request and repeat-customer message
After the service, send a thank-you with your Google review link. A few weeks later, send a relevant reminder or offer to customers who opted in.
Rules that keep it working
- Only message people who contacted you or opted in. Spammy broadcasts get numbers reported and blocked.
- Keep automated messages short and human, and always offer a way to reach a real person.
- Connect WhatsApp clicks to your ad tracking so you know which campaigns start conversations.
Our WhatsApp automation service sets up these flows and connects them to your ads and website. Want to see which ones fit your business? Ask for a free marketing audit.