For jewellers across Delhi NCR, from Karol Bagh and Chandni Chowk to Krishna Nagar, Raj Nagar and Noida, wedding and festive seasons make or break the year. Families research for weeks before visiting, so marketing has to start before the rush, not during it.
6–8 weeks before peak: build trust
- Google Business Profile for every branch: fresh photos of collections, the showroom and staff; updated timings; posts about new designs.
- Reviews: ask recent happy customers for reviews that mention what they bought. Buyers read these carefully.
- Website collection pages: bridal sets, gold, diamond, silver and men’s jewellery, each with clear photos and a WhatsApp button.
- Instagram content: reels of new designs, try-ons and behind-the-scenes craftsmanship.
3–4 weeks before: start capturing demand
- Google Ads per branch: target searches like “jewellery shop near me”, “bridal jewellery in [area]” and your brand name, limited to each branch’s catchment.
- Meta Ads: carousel and video ads showing collections, with WhatsApp as the call to action so families can ask questions before visiting.
- Retargeting: show reminder ads to people who visited your website or engaged with your profile.
During peak: make it easy to visit
- Reply on WhatsApp within minutes and offer appointment slots.
- Promote store visits with location-focused ads.
- Track calls and WhatsApp chats by branch so budget shifts to the busiest locations.
Advertising rules to respect
Ad platforms have policies around financial services and certain claims. Gold loans, buy-back and cash-for-gold services in particular need careful wording and sometimes certification. Keep claims accurate and avoid misleading offers.
After the season: keep the relationship
Send thank-you messages, ask for reviews and save customer preferences (with permission) for anniversaries and the next festive season.
We work with multi-branch jewellery businesses on exactly this kind of plan. See our jewellery marketing playbook or request a free marketing audit.